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Sustainable Practices in the Serviced Accommodation Industry

Posted by Jehan Anis on October 22, 2023

In addition to meeting the growing demand for eco-friendly options, the serviced accommodation industry is playing a crucial role in reducing its environmental impact. By implementing sustainable practices, such as reducing energy consumption, conserving water, and minimising waste, providers are contributing to the broader global effort to combat climate change. These efforts align with the United Nations Sustainable Development Goals, emphasising the industry’s commitment to creating a more sustainable and responsible travel experience. As travellers become more conscious of their environmental footprint, serviced accommodations that prioritise sustainability will likely enjoy a competitive edge and a positive impact on the planet.


Why Sustainability Matters


The concept of sustainability revolves around meeting the needs of the present without compromising the ability of future generations to meet their own needs. In the context of the serviced accommodation industry, sustainability addresses environmental, social, and economic aspects. Here’s why it matters:


1. Environmental Stewardship:


Serviced accommodation providers are recognizing the need to reduce their environmental footprint. Initiatives like energy conservation, waste reduction, and water-saving measures contribute to preserving the planet’s resources.

Sustainable practices help mitigate climate change, decrease pollution, and conserve biodiversity, all critical components of environmental stewardship.


2. Meeting Guest Expectations:


Modern travelers are more environmentally conscious and socially responsible. They seek accommodations that align with their values, including sustainability.

Serviced accommodation providers that integrate green practices are more likely to attract eco-conscious guests who prioritize eco-friendly choices.


3. Cost Savings:


Sustainable practices often result in cost savings. Energy-efficient appliances, water conservation measures, and waste reduction strategies lead to lower utility bills and operational expenses.

Over time, the initial investment in sustainable technologies and practices can yield a substantial return on investment.


4. Enhancing Reputation:


A commitment to sustainability can significantly enhance a serviced accommodation provider’s reputation. Guests are more likely to choose accommodations with a positive social and environmental impact.

Positive reviews and word-of-mouth recommendations related to sustainability can attract a loyal customer base.


Sustainable Initiatives in Serviced Accommodation


Serviced accommodation providers are implementing a range of sustainable initiatives to reduce their environmental impact and meet guest expectations:


1. Energy Efficiency:


Many providers are retrofitting their properties with energy-efficient lighting, heating, ventilation, and air conditioning (HVAC) systems.

Smart thermostats and energy management systems enable guests to control energy consumption during their stay.


2. Water Conservation:


Low-flow fixtures, dual-flush toilets, and rainwater harvesting systems are used to reduce water consumption.

Guests are educated about the importance of water conservation during their stay.


3. Waste Reduction:


Serviced accommodation providers are adopting recycling programs and waste reduction strategies.

Single-use plastics are being replaced with reusable and eco-friendly alternatives.


4. Green Building Materials:


Renovations and new constructions often incorporate sustainable building materials such as bamboo flooring, recycled content carpet, and low-VOC (volatile organic compound) paints.

Sustainable landscaping practices are also implemented to reduce water usage and support local biodiversity.


5. Eco-Friendly Amenities:


Guest amenities like toiletries and cleaning products are transitioning to environmentally friendly options, reducing chemical waste and minimising the carbon footprint.


6. Local and Sustainable Sourcing:


Providers are sourcing locally produced, organic, and sustainable products for their kitchens and guest services.

Supporting local communities and reducing transportation emissions are key drivers of this initiative.


Benefits of Going Green in Serviced Accommodation Industry


The adoption of sustainable practices in the serviced accommodation industry offers several benefits:


1. Competitive Advantage:


Sustainable accommodations can gain a competitive advantage by appealing to environmentally conscious travelers. This can lead to increased occupancy rates and repeat business.


2. Cost Reduction:


Energy and water conservation measures result in reduced utility costs, contributing to overall operational savings.


3. Enhanced Reputation:


Sustainability initiatives can lead to positive reviews, higher guest satisfaction, and an improved industry reputation.


4. Contributing to a Better Future:


Serviced accommodation providers are contributing to a more sustainable and environmentally responsible future, making a positive impact on local and global communities.


Sustainability is not just a buzzword but a critical aspect of the serviced accommodation industry’s future. By implementing eco-friendly practices, providers can align with guest expectations, reduce costs, and make a significant contribution to environmental preservation. As travelers continue to prioritize sustainability, serviced accommodation providers have a unique opportunity to lead by example and provide greener, more responsible lodging options.


Innovative Sustainable Practices


In the quest for sustainability, the serviced accommodation industry is not only adopting known sustainable practices but also innovating to reduce its environmental footprint further. Here are some innovative approaches being integrated into the industry:


1. Renewable Energy Sources:


Many serviced accommodations are installing solar panels to harness solar energy for electricity and water heating. This renewable energy source reduces dependence on fossil fuels and lowers carbon emissions.


2. Smart Technology Integration:


The utilization of smart technologies is on the rise. This includes energy-efficient lighting and HVAC systems that adapt to guest occupancy and preferences, reducing energy consumption.


3. Green Certifications:


To demonstrate their commitment to sustainability, some providers pursue certifications like LEED (Leadership in Energy and Environmental Design) or Green Key. These certifications indicate adherence to rigorous sustainability standards and provide a clear message to guests.


4. Sustainable Transportation:


Serviced accommodations are partnering with eco-friendly transportation providers. This can include shuttle services using electric vehicles, bike-sharing programs, or encouraging guests to use public transportation or carpool.


5. Local Community Engagement:


Sustainability extends beyond the property’s boundaries. Many providers engage with local communities through initiatives such as supporting local artisans, providing employment opportunities, and contributing to social and environmental projects.


6. Carbon Offsetting Programs:


To counteract the carbon emissions associated with operations, some serviced accommodations participate in carbon offsetting programs. This involves investing in projects that reduce or capture greenhouse gas emissions elsewhere.


7. Sustainable Food and Beverage:


Food and beverage offerings are transitioning to sustainable and locally sourced options. This approach not only reduces the carbon footprint but also supports local farmers and reduces food transportation emissions.


Challenges and Future Considerations in Serviced Accommodation


While the serviced accommodation industry has made significant strides in adopting sustainable practices, several challenges and considerations remain:


1. Initial Investment: Implementing sustainable technologies and practices often requires an initial financial investment. However, it’s essential to recognize that these investments can yield long-term cost savings and benefits.


2. Guest Education: Educating guests about the importance of sustainable practices during their stay is crucial. Clear communication and information about how they can contribute to sustainability efforts are vital.


3. Measuring and Reporting: Establishing clear metrics to measure the impact of sustainability initiatives and reporting on progress is essential for transparency and accountability.


4. Regulations and Compliance: The industry must stay updated with evolving environmental regulations and ensure compliance.


5. Industry Collaboration: Collaboration within the industry and with organizations and government entities can drive collective sustainability efforts forward.


6. Continuous Innovation: Sustainability is an evolving field. Providers must remain open to continuous innovation and improvement in sustainable practices.




Sustainability in the serviced accommodation industry is not merely a trend but an imperative response to global environmental concerns. As travelers increasingly seek eco-conscious options, providers are recognizing the benefits of adopting sustainable practices, including cost savings, enhanced reputation, and a brighter future for all. By combining traditional sustainable practices with innovative approaches and addressing ongoing challenges, the serviced accommodation industry can lead the way in making travel more responsible and environmentally friendly. The commitment to sustainability not only safeguards the environment but also ensures a more prosperous and sustainable future for the serviced accommodation industry itself.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

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✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
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