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The Role of Interior Design in Attracting Guests to Serviced Accommodation

Posted by Jehan Anis on October 12, 2023



Interior design plays a pivotal role in the success of serviced accommodation, which includes hotels, vacation rentals, and serviced apartments. The ambiance, comfort, and aesthetics of a space can significantly impact a guest’s overall experience. When it comes to attracting and retaining guests, a well-thought-out interior design can make all the difference. In this article, we will explore the essential role of interior design in the hospitality industry and how it influences guests’ choices.


What Is Serviced Accommodation?


Serviced accommodation, often referred to as serviced apartments or serviced housing, is a type of lodging that offers short-term or extended-stay accommodations equipped with essential amenities and services typically found in hotels, such as housekeeping, maintenance, and concierge services. These accommodations are designed to provide a comfortable and convenient home-away-from-home experience for travelers, offering more space, privacy, and flexibility than traditional hotels.


Key features of serviced accommodation include fully furnished apartments or suites that come with a kitchen or kitchenette, separate living and sleeping areas, and bathroom facilities. Guests can rent serviced accommodations for varying lengths of stay, from a few days to several months or even longer, depending on their needs.


The services and amenities offered in serviced accommodations may include regular housekeeping, in-suite laundry facilities, access to fitness centers or recreational areas, high-speed internet, and, in some cases, 24/7 concierge assistance. These accommodations cater to a diverse clientele, including business travelers, tourists, relocating individuals or families, and anyone seeking a comfortable and functional living space while away from their own home.


Serviced accommodations have gained popularity due to their flexibility, affordability for longer stays, and the ability to provide a more homely environment, making them a preferred choice for travelers looking for the comforts of home combined with the services of a hotel.


Creating a Memorable First Impression


First impressions matter, and in the world of hospitality, this often starts with the interior design of the serviced accommodation. When guests walk into a well-designed space, they immediately form an opinion about the establishment. Whether it’s a luxurious hotel suite or a cozy Airbnb, the interior design sets the tone for the entire stay.


Key Elements of a Memorable First Impression:

 Entrance and Lobby: 

A welcoming entrance and lobby area with a stylish and inviting design can set a positive tone for the guest’s visit.


Décor and Color Palette: 

Thoughtfully chosen colors, textures, and decor can create a visually pleasing environment that leaves a lasting impression.


Furniture and Layout: 

Comfortable and well-placed furniture enhances functionality and the overall guest experience.



Adequate and strategically placed lighting can affect the ambiance and mood of the space, ensuring guests feel comfortable and relaxed.


Enhancing Comfort and Functionality


Interior design is not just about aesthetics; it also revolves around creating a comfortable and functional environment for guests. From the layout of furniture to the choice of materials, interior design can significantly impact how guests use and enjoy the space.


Comfort and Functionality Aspects:


Furniture Selection: 

Comfortable seating, ergonomic workspaces, and well-designed sleeping arrangements contribute to a guest’s overall satisfaction.


Space Optimization: 

Effective space planning ensures that all areas, whether it’s a hotel room or a vacation rental, are used efficiently, making the most of available square footage.


Storage Solutions: 

Thoughtful storage options, such as closets, shelves, and drawers, allow guests to keep their belongings organized during their stay.



Well-designed kitchenettes, bathrooms, and other amenities enhance functionality and convenience, making guests feel at home.


Creating a Unique and Memorable Experience


Interior design can help create a distinctive character and atmosphere for a serviced accommodation. Whether it’s a boutique hotel with a specific theme or a vacation rental that reflects the local culture, unique interior design elements can leave a lasting impression and set the accommodation apart from the competition.


Thematic Designs: 

Themed accommodations, such as beachfront villas or urban lofts, offer a unique experience that resonates with certain types of travelers.


Local Influences: 

Incorporating local art, materials, and cultural elements can connect guests to the destination and provide a more authentic experience.



Providing options for guests to personalize their space, such as adjusting lighting or choosing room fragrances, can enhance their stay.



Sustainable interior design not only appeals to eco-conscious travelers but also adds a layer of responsibility to the accommodation.


Boosting Positive Reviews and Word of Mouth


Guests today are more connected than ever, and their experiences are often shared on social media, review platforms, and with friends and family. A well-designed and aesthetically pleasing accommodation is more likely to receive positive reviews and recommendations, which can lead to increased bookings.


Positive Reviews and Word of Mouth:


Photogenic Spaces: Interior design elements that are photogenic, such as stylish furnishings or eye-catching artwork, encourage guests to share their experiences on social media, effectively promoting the accommodation.


Guest Satisfaction: 

A well-designed space contributes to guest satisfaction, resulting in positive reviews that attract more potential guests.


Return Visits: 

Guests who have a positive experience due to the interior design are more likely to return to the same accommodation in the future.


Certainly, let’s delve deeper into the various aspects of interior design that contribute to attracting guests to serviced accommodation.


The Role of Interior Design in Guest Attraction:


Branding and Identity: 

Interior design can be used to reflect the branding and identity of the accommodation provider. Whether it’s a sleek and modern design for a contemporary hotel or a rustic and cozy atmosphere for a cabin in the woods, the design sets the tone for the type of experience guests can expect.


Comfort and Relaxation: 

Guests often choose serviced accommodation for comfort and relaxation. Plush bedding, soft furnishings, and well-thought-out layouts can create an environment that allows guests to unwind and rejuvenate.



Well-designed spaces make it easier for guests to navigate and use the amenities. This can be particularly important in short-term rentals, where guests appreciate a hassle-free experience.


Local Influences: 

Many travelers seek an authentic experience that connects them with the local culture and environment. Incorporating local materials, artwork, or design elements can provide a sense of place and make the accommodation more attractive to such guests.


Privacy and Versatility: 

Different guests have different needs. Well-designed spaces provide options for both privacy and social interaction. For example, a hotel lobby might offer cozy nooks for solo travelers and communal spaces for groups.


Influencing Booking Decisions:


Online Booking:

In the age of online booking platforms, potential guests often rely on photographs and virtual tours of accommodations. A well-designed interior stands out in photos and can capture the attention of prospective guests browsing through countless options.


Visual Appeal: 

Visual appeal is a powerful factor in influencing booking decisions. Guests are more likely to choose an accommodation that looks inviting and well-maintained in the provided images.


Positive Reviews: 

Positive reviews are crucial for attracting guests. A beautifully designed interior space is more likely to generate favorable comments from guests, which, in turn, attracts more bookings.


Interior Design Trends in Hospitality:


The world of interior design is not static, and trends evolve over time. Accommodation providers often keep up with the latest interior design trends to ensure that their spaces remain attractive to a wide range of guests. Some current trends in hospitality interior design include:


Biophilic Design: 

Incorporating natural elements like plants, natural materials, and outdoor-inspired color palettes to create a connection with nature.


Sustainable Design: 

Integrating eco-friendly materials and practices to appeal to eco-conscious travelers.


Smart Technology: 

Including smart devices and technology to enhance convenience and control within the accommodation.



Utilizing clean lines, uncluttered spaces, and a simple color palette for a modern and timeless look.


Local Art and Craftsmanship: 

Showcasing local art, crafts, and handmade items to celebrate the culture and creativity of the region.




The interior design of serviced accommodations business is more than just aesthetics; it’s a powerful tool for attracting and retaining guests. It sets the stage for a memorable experience, influences booking decisions, and leaves a lasting impression on guests. In a competitive market where travelers have a plethora of options, interior design can be a significant factor in differentiating one accommodation from another and ultimately contributing to the success and profitability of the establishment. By continually evolving and aligning with the preferences and needs of their target audience, accommodation providers can harness the full potential of interior design in guest attraction.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

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✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
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✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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