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Serviced Accommodation for Families: Designing Family-Friendly Spaces

Posted by Jehan Anis on October 3, 2023



As the serviced accommodation industry continues to evolve and diversify, catering to the needs of various traveller demographics is essential. One significant and growing segment is families seeking comfortable and convenient lodging options that feel like a home away from home. In this article, we explore the concept of designing family-friendly spaces in serviced accommodations, understanding the unique requirements of families, and the benefits of creating such spaces.


Understanding the Needs of Families for Serviced Accommodation:


When it comes to designing family-friendly spaces in serviced accommodations, a deep understanding of the specific needs and preferences of families travelling together is paramount. These needs often differ significantly from those of solo travellers or couples. Here are key considerations:


Space and Layout: 

Families typically require more spacious accommodations with separate living areas, bedrooms, and bathrooms. Open floor plans and functional layouts are essential for accommodating families of various sizes. For example, a one-bedroom suite with a separate living room that includes a sofa bed can comfortably accommodate a family of four or more.



Safety is a top priority when hosting families with young children. Implementing safety features such as childproofing measures, secure balcony railings, and easy access to emergency exits is crucial to ensuring a worry-free stay. Electrical outlet covers, cabinet locks, and safety gates for stairs are small but important details that can make a big difference.



Families appreciate amenities that make their stay more convenient and enjoyable. These may include fully equipped kitchens where they can prepare meals, laundry facilities for keeping clothes clean, and ample storage space for luggage and belongings. Having a well-stocked kitchen with cookware, utensils, and child-friendly dining options like high chairs and booster seats can be a game-changer for families.



Keeping both children and adults entertained during downtime is key to a successful family-friendly space. Provide entertainment options such as smart TVs with streaming services, game consoles, and a selection of family-friendly movies or board games. Consider creating a designated play area for children with age-appropriate toys and activities.


Comfortable And Child-friendly Serviced Accommodation: 

Comfortable and child-friendly furniture can significantly enhance the overall experience for families. Consider using durable and easy-to-clean materials for furnishings and decor. Soft, cozy seating options, including sofa beds or pull-out couches, are valuable additions that provide additional sleeping arrangements without compromising comfort.


Incorporating these family-centric design elements not only attracts families to your serviced accommodation but also encourages positive reviews and repeat bookings. Creating a space that addresses the unique needs of families ensures that their stay is memorable, enjoyable, and stress-free, contributing to the long-term success of your property in the competitive hospitality industry.


Benefits of Designing Family-Friendly Spaces – Serviced Accommodation for Families:


Designing family-friendly spaces in your serviced accommodation offers numerous advantages, both for guests and property owners. Here are additional details and information on the benefits of creating family-friendly environments:


Increased Bookings: 

When you cater to families by providing comfortable and well-designed spaces, you expand your potential guest base. Families actively seek out accommodations that meet their needs, especially during peak travel periods like school holidays and family-oriented seasons. As a result, you can experience increased bookings and higher occupancy rates, maximising your property’s revenue potential.


Repeat Business: 

Satisfied families are more likely to become repeat customers. When families have a positive experience during their stay, they are inclined to return for future visits. Building a base of loyal customers can lead to consistent bookings throughout the year and a steady stream of revenue.


Extended Stays: 

Families, particularly those with young children, often opt for longer stays when travelling. By catering to their needs with family-friendly amenities and comfortable spaces, you encourage families to choose your serviced accommodation for extended periods. Longer stays translate to increased revenue and a more stable income stream.


Positive Reviews: 

Providing family-friendly spaces can result in glowing online reviews and high ratings from satisfied guests. Families who have enjoyed their stay are more likely to leave positive feedback, which can significantly enhance your property’s reputation on review platforms. Positive reviews act as powerful endorsements that attract more guests and contribute to the overall success of your accommodation.


Competitive Advantage: 

In today’s competitive hospitality market, standing out from the competition is essential. Offering family-friendly accommodations sets your property apart and gives you a competitive edge. Families actively seek out properties that cater to their specific needs, and when they find such accommodations, they are more likely to choose them over others. This advantage can lead to increased bookings and higher occupancy rates.


Designing family-friendly spaces within your serviced accommodation is a strategic investment that benefits both guests and property owners. It expands your potential guest base, encourages repeat business, and attracts longer stays. Positive reviews and a competitive advantage in the market further enhance the success of your property. By understanding and meeting the unique needs of families, you create an environment where families can create lasting memories, ensuring the long-term success of your serviced accommodation.


Designing Family-Friendly Spaces – Design Elements for Serviced Accommodation:


Creating family-friendly spaces in your serviced accommodation involves thoughtful design elements that cater to the comfort and convenience of families. Here are additional details and information on these design elements:


Flexible Sleeping Arrangements: 

Families come in various sizes and configurations, so offering flexible sleeping arrangements is essential. Consider including bunk beds or twin beds in addition to the standard double or queen beds. Sofa beds or pull-out couches can provide extra sleeping options without compromising on space during the day. Additionally, providing cribs or portable playpens for infants and toddlers ensures that families with young children feel accommodated.



Safety is paramount when hosting families with children. Install safety gates at the top and bottom of stairs, and use outlet covers to prevent curious little fingers from exploring electrical sockets. Secure cabinet locks in kitchens and bathrooms to keep hazardous items out of reach. Make sure that blinds or curtains have cordless designs to minimise choking hazards.


Kid-Friendly Decor: 

Choose furnishings and decor that are not only aesthetically pleasing but also durable and easy to clean. Consider materials that can withstand the wear and tear that comes with young guests. Incorporate playful and colorful elements in the decor, such as themed wall decals, bedding, and artwork, to create a cheerful and inviting atmosphere for children.


Family Dining: 

Families often prefer the convenience of dining in, especially for breakfast and snacks. Provide a well-equipped kitchen with essential utensils, cookware, and appliances like a microwave, stove, and refrigerator. Consider child-friendly dining options like high chairs and booster seats to accommodate children of different ages. Ensure that tableware and glassware are durable and safe for kids to use.



Keep both children and adults entertained by offering a selection of age-appropriate books, toys, games, and entertainment systems. Stock a bookshelf with children’s books and magazines, and provide a variety of board games and puzzles suitable for different age groups. Smart TVs with access to streaming services, as well as game consoles, can keep older kids entertained during downtime.


Outdoor Play Areas: 

If your serviced accommodation has outdoor space or is located near parks and recreational facilities, promote these amenities. Families often appreciate the opportunity for outdoor play and relaxation. Provide information on nearby family-friendly attractions and activities to help guests plan their outings.


By incorporating these family-friendly design elements, your serviced accommodation can cater to the diverse needs of families and create a welcoming environment that encourages them to return for future stays. It’s an investment that can lead to positive reviews, repeat bookings, and a strong reputation as a family-friendly destination.




Designing family-friendly spaces in serviced accommodations is a strategic move that benefits both guests and property owners. By understanding the unique needs of families and creating comfortable, safe, and entertaining spaces, you can attract a broader range of travellers, boost occupancy rates, and build a reputation as a go-to destination for family getaways. In a competitive market, the investment in family-friendly design can lead to long-term success and satisfied guests who return year after year.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

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