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Serviced Accommodation A Lucrative Opportunity for Real Estate Investors

Posted by Jehan Anis on August 22, 2023



The landscape of real estate investing is continuously evolving, and new trends and opportunities emerge to captivate the attention of savvy investors. One such trend that has gained significant traction in recent years is the concept of serviced accommodation. This dynamic approach to real estate investment combines the benefits of traditional property rentals with the convenience and amenities of hospitality services. In this article, we will delve into the world of serviced accommodation, exploring its appeal, advantages, key considerations, and the steps investors can take to tap into this lucrative opportunity.


Understanding Serviced Accommodation


Serviced accommodation refers to fully furnished properties that are available for short-term stays, offering amenities typically associated with hotels while providing the comfort and privacy of a home. These accommodations cater to a diverse range of travellers, including tourists, business professionals, families, and individuals seeking a unique lodging experience. Whether in bustling urban centres or serene vacation destinations, serviced accommodations offer a tailored and convenient solution for modern travellers.


The Appeal of Serviced Accommodation


The rise of serviced accommodation can be attributed to several factors that appeal to both property owners and travellers alike:


1. Higher Rental Yields: 

Serviced accommodation often commands higher nightly rates compared to traditional long-term rentals, leading to potentially greater rental income for property owners.


2. Flexibility: 

Property owners can adapt their investment strategy based on market trends and personal circumstances. Whether renting for a few days, weeks, or months, the flexibility of serviced accommodation can lead to enhanced income opportunities.


3. Diverse Tenant Base: 

Serviced accommodation attracts a varied tenant base, including tourists, business travellers, families, and individuals in need of temporary housing. This diversity can lead to consistent occupancy rates and reduced vacancy periods.


4. Premium Guest Experience: 

Serviced accommodations offer a blend of comfort and luxury, with features like fully equipped kitchens, in-unit laundry, and access to on-site amenities such as fitness centres and swimming pools.


5. Professional Management: 

Many investors opt to work with property management companies that specialise in serviced accommodation. These experts handle bookings, maintenance, and guest services, easing the burden on property owners.


Key Considerations for Serviced Accommodation Investors


While the prospect of earning attractive returns through serviced accommodation is alluring, investors must carefully navigate certain considerations to ensure a successful venture:


1. Location: 

The location of the property plays a pivotal role in its profitability. Proximity to attractions, business districts, transportation hubs, and amenities can significantly impact occupancy rates and rental income.


2. Regulations: 

Serviced accommodation may be subject to regulatory requirements and legal restrictions depending on the jurisdiction. It’s crucial to research and understand local laws before investing.


3. Property Management: 

While professional property management can streamline operations, investors should carefully select reputable management companies with a track record of success in the serviced accommodation sector.


4. Marketing and Branding: 

Effective marketing is essential for attracting guests. Developing a strong brand identity, professional photography, and an online presence on booking platforms are crucial to standing out in a competitive market.


5. Maintenance and Guest Experience: 

Maintaining high standards of cleanliness, comfort, and guest satisfaction is paramount. Regular maintenance, prompt communication, and attention to detail contribute to positive guest reviews and repeat bookings.


Steps to Tap into the Opportunity


1. Research and Education: 

Before diving into the world of serviced accommodation, educate yourself about the industry. Understand market trends, guest preferences, and the potential challenges specific to the region you’re interested in.


2. Financial Planning: 

Determine your investment budget and financing options. Consider factors such as property acquisition costs, furnishing expenses, management fees, and potential returns.


3. Location Analysis: 

Research potential locations carefully. Look for areas with a strong demand for short-term accommodations, such as tourist hotspots, business districts, and event venues.


4. Property Acquisition and Setup: 

Acquire or prepare a property that suits the needs of your target market. Furnish it thoughtfully to ensure a comfortable and appealing guest experience.


5. Property Management: 

Decide whether to manage the property yourself or collaborate with a professional property management company. If outsourcing, conduct thorough due diligence on potential partners.


6. Marketing and Booking Platforms: 

Create a compelling online presence on booking platforms such as Airbnb,, and others relevant to your target audience. Invest in high-quality photos, detailed descriptions, and competitive pricing.


7. Guest Experience: 

Prioritise guest satisfaction to earn positive reviews and repeat business. Prompt communication, cleanliness, and well-maintained facilities contribute to an exceptional guest experience.


Diversification and Risk Management:


One of the notable advantages of investing in serviced accommodation is the ability to diversify your investment portfolio. By having multiple properties in different locations, you can spread risk and reduce the impact of local market fluctuations on your overall returns. This diversification can be particularly valuable in uncertain economic times when certain regions or industries might experience downturns.


Moreover, the short-term nature of serviced accommodation can act as a safeguard against prolonged vacancies. Unlike traditional long-term rentals, where a single vacancy can lead to a significant loss of income, the turnover of guests in serviced accommodations tends to be more frequent. This can help maintain a steady stream of rental income, even if one guest checks out and another checks in shortly thereafter.


Emerging Trends and Technological Advancements:


As technology continues to reshape various industries, serviced accommodation is no exception. Innovations like smart home technology, keyless entry systems, and digital concierge services are enhancing the guest experience and allowing property owners to manage their investments more efficiently. By embracing these trends, investors can attract tech-savvy guests and stay competitive in a rapidly evolving market.


Additionally, data analytics and online booking platforms offer valuable insights into guest preferences and market demand. These tools empower investors to adjust their pricing strategies, marketing efforts, and property offerings based on real-time data, optimising their returns and making informed decisions.


Taxation and Financial Planning:


The financial aspects of investing in serviced accommodation go beyond the initial property purchase. Investors should consider taxation implications, including local property taxes and potential income tax on rental earnings. Consulting financial experts who specialise in real estate taxation can help investors structure their investments in a tax-efficient manner.


A comprehensive financial plan should also account for ongoing expenses such as property management fees, maintenance costs, and utilities. Setting aside funds for regular property upkeep and unforeseen repairs is essential to maintain the quality of the accommodation and ensure positive guest experiences.


Conclusion: Seizing the Opportunity


Serviced accommodation is more than just a trend; it’s a transformative investment strategy that capitalises on changing travel behaviours and preferences. As travellers increasingly seek personalised, convenient, and flexible lodging options, the demand for serviced accommodations is expected to remain strong.


For real estate investors seeking a lucrative opportunity, serviced accommodation presents a compelling proposition. With the potential for higher rental yields, diversification benefits, and technological advancements, this investment avenue aligns with the evolving landscape of the hospitality and real estate industries.


To successfully navigate this dynamic market, thorough research, strategic property selection, effective management, and a dedication to guest satisfaction are paramount. By understanding the nuances of serviced accommodation, investors can unlock its potential and position themselves to thrive in an exciting and ever-growing segment of the real estate world. As you embark on your journey into the realm of serviced accommodation, remember that seizing this opportunity requires a blend of entrepreneurial spirit, market insights, and a commitment to delivering exceptional guest experiences.


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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

Our Typical Investors are

✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
✓ Looking to build high cash-flowing Rent To Serviced Accommodation portfolio (either passively or self-managed)
✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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