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Rise of Remote Work and Its Impact on Serviced Accommodation Demand

Posted by Jehan Anis on September 24, 2023



In the wake of technological advancements and changing work dynamics, remote work has seen an unprecedented rise in recent years. The COVID-19 pandemic accelerated this trend, prompting companies to adopt flexible work arrangements. This shift has had a profound impact on various aspects of our lives, including the real estate market. One sector that has particularly benefited from the surge in remote work is the serviced accommodation industry. In this blog, we will explore the rise of remote work and its significant impact on the demand for serviced accommodations.


The Remote Work Revolution


Remote work, also known as telecommuting or teleworking, refers to the practice of working from a location other than the traditional office. It encompasses a wide range of work arrangements, from occasional work-from-home days to fully remote positions. With advancements in technology, including high-speed internet and collaboration tools, remote work has become more accessible and efficient than ever before.


The Impact on Accommodation Preferences


Extended Stays: 

Remote work has given employees the freedom to choose their work location, leading to a rise in extended stays. Workers are no longer confined to short business trips; instead, they seek comfortable, home-like accommodations for more extended periods. Serviced accommodations are perfectly positioned to cater to this growing demand.


Work and Leisure Blend: 

The line between work and leisure has blurred for remote workers. Many choose to combine business trips with personal vacations or extended stays. Serviced accommodations offer the flexibility and amenities to support this blend, making them an attractive choice for remote professionals.


Home Office Space: 

Remote work often requires a dedicated workspace. Serviced accommodations frequently provide well-equipped home offices, meeting the needs of remote workers who require a productive environment.


Flexibility and Convenience: 

Serviced accommodations offer the flexibility of short or long-term stays, catering to the ever-changing schedules of remote professionals. Additionally, they provide the convenience of housekeeping, security, and amenities that traditional hotels may not.


The Impact on Investment Opportunities


Investing in serviced accommodations in this remote work era presents several compelling advantages:


  • Steady Demand: 

With remote work becoming a long-term trend, serviced accommodations enjoy a consistent and growing demand, making them a lucrative investment option.


  • Higher Yields: 

The extended stays associated with remote work can lead to higher rental yields compared to traditional short-term rentals.


  • Diversification: 

Serviced accommodation investments diversify portfolios, reducing risks associated with relying solely on traditional real estate assets.


  • Adaptability: 

Serviced accommodations can be easily adapted to meet changing market demands, including catering to remote work-specific needs.


 As remote work continues to gain momentum, the demand for serviced accommodations is expected to rise further. These flexible and well-equipped spaces provide remote professionals with the convenience and comfort they seek while presenting attractive investment opportunities for those looking to capitalise on this growing trend. As the world embraces remote work, serviced accommodations are poised to play an increasingly vital role in the future of travel and accommodation.


The Remote Work Landscape: A Paradigm Shift

Remote work has fundamentally altered the way businesses operate. This section delves into the reasons behind the remote work surge and its long-term implications.


1. Technological Advancements: 

High-speed internet, cloud computing, and collaboration tools have made remote work not just feasible but highly efficient.


2. Work-Life Balance: 

Remote work offers a better work-life balance, attracting professionals seeking greater flexibility and reduced commuting stress.


3. Cost Savings: 

Both companies and employees benefit from cost savings associated with remote work, such as reduced office space expenses and commuting costs.


4. Global Talent Pool: 

Remote work allows companies to tap into a global talent pool, leading to a more diverse workforce.


Serviced Accommodations: Meeting the Remote Work Demand


This section explores how serviced accommodations are uniquely positioned to cater to the needs of remote workers.


1. The Extended Stay Advantage: 

Serviced accommodations excel in providing comfortable, home-like environments for remote workers looking for stays longer than traditional hotels offer.


2. Versatility in Locations: 

These accommodations can be found in various locations, from city centres to quiet suburbs, allowing remote workers to choose their ideal work environment.


3. On-Demand Amenities: 

Many serviced accommodations offer amenities like gyms, pools, and concierge services, enriching the remote work experience.


4. Privacy and Comfort: 

Serviced accommodations provide the privacy and comfort remote workers need for focused work while also offering leisure facilities to unwind.


Investment Opportunities in Serviced Accommodations


Investors looking to capitalise on the remote work trend should consider these factors.


1. Strategic Property Selection: 

Choose properties strategically, considering proximity to business hubs and accessibility to essential services.


2. Property Management: 

Partner with experienced property management companies that understand the nuances of serviced accommodations.


3. Marketing to Remote Professionals: 

Tailor your marketing efforts to target remote professionals, emphasising the work-friendly features of your accommodations.


4. Staying Current: 

Stay updated with industry trends and adapt your property to meet the evolving needs of remote workers.


The Future of Remote Work and Serviced Accommodations


Remote work is here to stay, and the future holds exciting possibilities for the serviced accommodation sector.


1. Hybrid Work Models: 

As companies adopt hybrid work models, serviced accommodations will remain essential for employees splitting their time between home and the office.


2. Investment Potential: 

The continued growth of remote work ensures a steady demand for serviced accommodations, making them a promising investment.


3. Innovation and Competition: 

Expect to see innovation in the serviced accommodation sector as competition increases, resulting in better amenities and services for remote professionals.


4. A New Way of Travel: 

Remote workers are redefining travel. Serviced accommodations are at the forefront of this transformation, offering not just a place to stay but an experience tailored to the remote work lifestyle.


“Rent to Serviced Accommodation” (R2SA) is a real estate investment strategy that involves renting a residential property with the intention of subletting it as serviced accommodation. This approach combines elements of both traditional long-term renting and short-term serviced accommodation or vacation rentals.


Here’s how the Rent to Serviced Accommodation strategy typically works:


  • Leasing a Property: 

An investor or property owner leases a residential property from a landlord or property owner. This lease agreement is usually for a fixed period, often several years.


  • Converting to Serviced Accommodation: 

The investor then transforms the leased property into serviced accommodation, also known as furnished apartments, corporate housing, or short-term rentals. These accommodations are designed to cater to travelers, business professionals, or individuals seeking temporary housing solutions.


  • Renting Out on a Short-Term Basis: 

The property is then listed on platforms like Airbnb,, or other vacation rental websites. Guests can book the property for short-term stays, which can range from a few nights to several weeks or months.


  • Managing and Operating: 

The investor is responsible for managing the property, including cleaning, maintenance, guest communication, and handling bookings. This may be done directly by the investor or outsourced to property management companies.


  • Generating Rental Income: 

The investor generates rental income from short-term bookings. Rental rates for serviced accommodation are typically higher on a nightly or weekly basis compared to traditional long-term rentals.


Rent to Serviced Accommodation is an attractive strategy for investors because it can yield higher rental income and offer more flexibility compared to traditional long-term rentals. However, it also comes with some unique challenges, such as the need for active management, fluctuating occupancy rates, and the potential for higher turnover of guests.


Investors considering this strategy should conduct thorough market research, understand local regulations and tax implications, and have a solid plan for property management to make it a successful and profitable venture.




The rise of remote work has reshaped the way we live, work, and travel. Serviced accommodations, with their adaptability and focus on comfort and convenience, are at the forefront of this transformation. For investors willing to embrace this trend and cater to the evolving needs of remote professionals, the future holds promising opportunities in the serviced accommodation sector. As remote work continues to evolve, these accommodations will play an increasingly vital role in shaping the way we work and travel.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

Our Typical Investors are

✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
✓ Looking to build high cash-flowing Rent To Serviced Accommodation portfolio (either passively or self-managed)
✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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