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Rapid Growth Expected in the Buy-to-Let Sector

Posted by Jehan Anis on June 22, 2023

Rapid Growth Expected in the Buy to Let Sector 1


Investing in buy-to-let properties has become increasingly popular due to the potential for capital growth and steady rental income. The rental market is robust, with renting becoming a prominent lifestyle trend and a necessity for many individuals who cannot afford to own a home. Recent data suggest that the buy-to-let market is poised for rapid growth, with an increasing number of investors acquiring additional properties. This article explores the current trends and hotspots in the buy-to-let sector, as well as alternative property investment strategies in the UK.

Buy-to-Let Market Expansion:

Rented, a London-based rental platform has observed signs of future expansion in the buy-to-let market, with a rise in the number of investments in additional properties and their overall value. Approximately 10% of the population owns a second home, with many of these properties being buy-to-let rental properties.


Analysis of Extra Property Acquisitions:

Data analysis of extra property acquisitions during the fiscal year 2020-21 reveals a 3.2% increase in transaction volume and a 13% rise in market value compared to the previous year. The South West has experienced the highest growth in market activity for additional property investment, with an 8.1% yearly increase in transactions and a substantial 22.4% increase in the value of these acquisitions.

Regional Growth Trends:

The South East follows closely behind the South West, with a 6.6% growth in extra property investment market activity and a 17.6% increase in market value. The East of England has also witnessed a significant increase in the value of these deals at 16.1%. The North East ranks third in the number of extra homes acquired, experiencing a 5.5% increase.

Regional Variations:

The East Midlands (-2%) and West Midlands (-2.2%) are the only regions that have seen a fall in transaction volume for additional property acquisitions, despite an increase in market value by 8.2% and 7.1% respectively. London, although not exhibiting the highest growth in market activity, remains the most lucrative market for extra property investment, with a total value of £23.2 billion in the previous year.

imageBorough-Level Insights:

At the borough level, Sutton has seen the most remarkable rise in activity, with a 33.3% increase in extra property investment year over year. Merton (28.6%) and Hounslow (22.2%) have also witnessed significant yearly increases in investment. Hillingdon stands out for its tremendous increase in market prices, with the total worth of extra property transactions over the last year increasing by 59.3% compared to the prior year.

Hotspots for UK Real Estate:

An analysis of the past decade’s home price rises has identified ten regions in the UK with the highest growth. Margate, Kent, tops the list with a 107% increase in average asking prices, followed by Brislington near Bristol (104%) and Dover in Kent (101%). The South West and South East dominate the list, while the East of England experiences the greatest average rise in asking prices at 63%. In London, areas surrounding newly opened Jubilee Line stations, such as Stratford, have seen significant property value increases over the past decade.

Alternative Property Investment Strategies:

Apart from traditional buy-to-let investments, other popular strategies include rent to serviced accommodation. Serviced apartments, similar to Airbnb, offer self-catering rentals with additional services such as cleaning and maintenance. Serviced apartments tend to yield higher returns, ranging from 6. 5% to 9% per unit on average. They are particularly attractive to enterprises, expatriates, and investors seeking increased portfolio income and reduced vacancy risks.


The buy-to-let sector is experiencing rapid growth, with increasing investments in additional properties and rising market values. Regions like the South West, South East, and East of England are showing significant market activity and value increases. Alongside traditional buy-to-let properties, serviced accommodation has emerged as an alternative investment strategy with higher yields and lower vacancy risks. As the rental market continues to thrive, investing in the buy-to-let sector and exploring alternative strategies can offer lucrative returns for property investors in the UK.

In conclusion, the buy-to-let market in the UK is expanding, driven by the potential for capital growth and steady rental income. The South West, South East, and East of England are experiencing notable growth in market activity and value. Understanding regional variations and borough-level insights can help investors identify promising areas for property investment. Additionally, alternative strategies like serviced accommodation present opportunities for higher returns and reduced vacancy risks. As the rental market remains robust and renting becomes a lifestyle trend, investing in the buy-to-let sector and exploring innovative approaches can provide fruitful outcomes for property investors in the UK.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

Our Typical Investors are

✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
✓ Looking to build high cash-flowing Rent To Serviced Accommodation portfolio (either passively or self-managed)
✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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