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Modernising Hospitality: Technology Solutions for Serviced Accommodation Management in the UK

Posted by Jehan Anis on September 10, 2023

In recent years, the pivotal role of technological solutions in optimising the management of serviced accommodation businesses in the United Kingdom has escalated significantly. These cutting-edge tools and platforms have become indispensable for enhancing operational efficiency, cost reduction, and elevating the overall guest experience. A prime illustration of this technological transformation lies in the adoption of Property Management Systems (PMS), which have emerged as an essential component in the arsenal of serviced accommodation operators.


Property Management Systems: commonly referred to as PMS, are software platforms meticulously crafted to automate and streamline the daily operations of serviced accommodation establishments. This comprehensive suite of tools encompasses vital functionalities, including booking management, guest communication, housekeeping scheduling, and financial reporting. Prominent PMS platforms in the UK landscape encompass Kigo, BookingSync, and Hostaway, revolutionising the management of serviced accommodations.


Channel Managers: another technological marvel, have emerged as a linchpin in managing the diverse array of online booking channels used by serviced accommodation businesses, encompassing popular platforms such as Airbnb,, and Expedia. These indispensable tools centralise bookings, thus mitigating the perils of overbooking, and enhance the overall efficiency of managing multiple listings. Preeminent channel management solutions in the UK encompass Beds24, MyAllocator, and SiteMinder, empowering businesses to navigate the intricate web of online bookings seamlessly.


Smart Locks: a hallmark of modernity, represent keyless entry systems that empower guests to access serviced accommodation properties utilising digital codes or smartphone applications. The implementation of smart locks streamlines the check-in process, reducing the necessity for traditional key exchanges, and concurrently fortifies security measures. Esteemed providers of smart lock technology in the UK include stalwarts like Yale, August, and Igloo Home, underpinning the transformation of guest access management.


For a more strategic and profitable approach to pricing: Revenue Management Tools have become indispensable allies to serviced accommodation businesses. These sophisticated software platforms harness the power of algorithms and data analytics to predict demand trends and adjust pricing dynamically in real-time. By factoring in elements such as seasonality, occupancy rates, and local events, these tools enable businesses to maximise their revenue potential. Renowned revenue management tools in the UK encompass Price Labs, Beyond Pricing, and Rentals United, illuminating the path to revenue optimization.


Effective Guest Communication Tools serve as indispensable bridges connecting serviced accommodation businesses with their guests, both before, during, and after their stay. These multifaceted platforms offer an array of features, ranging from automated messaging and guest feedback collection to reservation management, all geared towards enhancing the guest experience. Prominent guest communication tools in the UK include Airhosta, Zingle, and Whistle, heralding a new era of seamless guest interactions.


Maintenance and Cleaning Tools, another technological facet, are purpose-built platforms designed to facilitate the management of property maintenance and cleaning tasks. These versatile tools encompass features like task scheduling, inspection checklists, and work order management, ensuring properties are impeccably maintained. Esteemed players in this domain in the UK are Breezeway, Properly, and Guesty, lending support to the meticulous upkeep of serviced accommodations.


Financial Management Tools offer a robust solution for businesses to manage their finances efficiently, covering aspects such as revenue tracking, expense management, and tax reporting. These platforms not only streamline financial processes but also enhance the accuracy of financial reporting, essential for the fiscal health of serviced accommodation businesses. Leading financial management tools in the UK include QuickBooks, Xero, and Zoho Books, enabling businesses to maintain a firm grip on their financial affairs.


The integration of technology solutions has become an indisputable imperative for the optimal management of serviced accommodation businesses in the United Kingdom. Property management systems, channel managers, smart locks, revenue management tools, guest communication tools, maintenance and cleaning tools, and financial management tools collectively constitute a formidable arsenal of technology solutions. To maximise operational efficiency and enhance the guest experience, serviced accommodation businesses must judiciously evaluate their specific needs and carefully consider the array of features and benefits offered by these innovative tools. As the landscape of technology continues to evolve, businesses that embrace these solutions are poised to thrive in the dynamic world of serviced accommodations in the UK.


What is Rent to Serviced Accommodation & its benefits?


Renting property for serviced accommodation, often referred to as “Rent to Serviced Accommodation” or “Rent to SA,” is a real estate investment strategy where an investor leases a property, such as a residential apartment or house, and then transforms it into a serviced accommodation unit, typically for short-term rentals to travellers and tourists. This approach offers several benefits to investors:


Higher Rental Income: One of the primary advantages of rent to serviced accommodation is the potential for significantly higher rental income compared to traditional long-term rentals. Short-term rentals often command higher nightly rates, especially in popular tourist destinations, which can lead to greater monthly income.


Flexibility: Investors have the flexibility to adjust pricing and rental periods according to demand. During peak seasons or special events, they can increase rates, maximising income. Conversely, during low-demand periods, they can reduce rates to attract more bookings.


Diversification: Rent to serviced accommodation provides an opportunity for investors to diversify their real estate portfolio. It allows them to invest in different locations and types of properties, spreading risk across multiple assets.


Furnished Properties: Serviced accommodation units are typically fully furnished and equipped with amenities such as Wi-Fi, kitchen appliances, and entertainment systems. This appeals to travellers seeking a comfortable, home-like experience, potentially leading to more bookings.


Shorter Leases: Compared to traditional long-term leases, the leases for serviced accommodation are usually shorter, which offers investors greater flexibility. They can adapt to changing market conditions, sell the property, or switch to a different investment strategy more easily.


Tax Benefits: In some jurisdictions, investors may benefit from tax advantages associated with short-term rentals. They may be able to deduct expenses related to the property, such as maintenance and utilities, from their taxable income.


Professional Management: Many investors opt for professional property management services for their serviced accommodation units. This allows them to delegate responsibilities such as guest check-ins, cleanings, and maintenance, reducing the hands-on involvement required.


Appreciation Potential: Properties located in desirable tourist areas may experience significant appreciation over time. Investors can benefit from both rental income and potential capital gains.


Improved Cash Flow: The higher rental income generated by serviced accommodation units can result in improved cash flow, making it easier to cover expenses and debt service, if applicable.


Guest Feedback and Reviews: Positive guest feedback and reviews can enhance the property’s reputation, leading to increased bookings and higher occupancy rates. Satisfied guests are more likely to return and recommend the property to others.


Adaptability: If market conditions change or if the property doesn’t perform as expected as a serviced accommodation, investors can pivot and switch back to traditional long-term renting.


It’s worth noting that rent to serviced accommodation also comes with challenges and considerations, such as higher turnover of guests, the need for consistent property maintenance, and potential regulatory restrictions in some areas. Investors should conduct thorough market research, understand local regulations, and have a solid business plan in place before pursuing this investment strategy.


Technology integration is essential for serviced accommodation investors due to its profound impact on enhancing operational efficiency, optimising revenue, and improving the overall guest experience. In an increasingly competitive market, technology solutions such as property management systems (PMS), channel managers, and revenue management tools enable investors to streamline booking management, synchronise listings across multiple platforms, and dynamically adjust pricing strategies to maximise income. Furthermore, guest communication tools and smart locks simplify interactions with guests, facilitating seamless check-ins and personalised experiences. These advancements not only boost profitability but also elevate guest satisfaction, driving repeat bookings and positive reviews. In a fast-paced industry where adaptability is key, technology integration empowers investors to stay agile, make data-driven decisions, and ultimately thrive in the dynamic landscape of serviced accommodation.


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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

Our Typical Investors are

✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
✓ Looking to build high cash-flowing Rent To Serviced Accommodation portfolio (either passively or self-managed)
✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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