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Marketing Strategies to Attract Guests to Your Serviced Accommodation

Posted by Jehan Anis on September 6, 2023

In the dynamic landscape of hospitality, crafting effective marketing strategies is a cornerstone for attracting guests to your serviced accommodation. As the travel industry continues to evolve and travellers seek more personalised and immersive experiences, a strategic approach to marketing becomes paramount. The success of your serviced accommodation venture hinges not only on the quality of the accommodations themselves but also on your ability to reach and resonate with your target audience.


In this competitive market, a multi-faceted marketing approach is essential. A well-rounded strategy incorporates both online and offline channels to create a cohesive brand identity and engage potential guests. From leveraging the power of social media platforms and search engines to tapping into local partnerships and event participation, there’s an array of tools at your disposal. Effective marketing goes beyond mere promotion; it’s about telling a compelling story that captures the essence of your accommodation, highlighting its unique features and the experiences it offers. By understanding your audience’s preferences and pain points, you can tailor your marketing efforts to create a seamless and enticing journey, ultimately driving bookings and fostering guest loyalty.


Understanding the Modern Traveler’s Behaviour

Before diving into the strategies, it’s crucial to understand the behaviour of modern travellers. Today’s guests are tech-savvy and highly reliant on the internet for their travel planning. They seek personalised experiences, authenticity, and convenience. This insight forms the basis of our marketing approach.


1. Optimise Your Website

Your website serves as your digital storefront. Make sure it’s visually appealing, user-friendly, and optimised for search engines. Use the power of search engine optimization (SEO) to ensure your website ranks high on Google. Conduct thorough keyword research to identify relevant keywords related to serviced accommodations, and integrate them naturally into your website content. 


2. Compelling Content Creation

Content is king, and it’s not just limited to text. Create engaging and informative content that resonates with your target audience. Utilise blog posts, infographics, and videos to showcase the uniqueness of your accommodation and the experiences you offer. Boldly highlight the features that set your property apart from the competition.


2.1. Storytelling Matters

Craft compelling stories around your accommodation. Share the history, local anecdotes, and behind-the-scenes insights. Engaging narratives create an emotional connection with potential guests and make your property memorable.


3. Embrace social media

Social media platforms are powerful tools for connecting with travellers. Identify the platforms most frequented by your target audience and maintain an active presence. Share visually appealing images, guest testimonials, and promotions. Utilise relevant hashtags to expand your reach.


3.1. Influencer Collaborations

Partner with travel influencers who align with your brand. Their authentic recommendations can significantly impact potential guests’ decision-making process. Remember, credibility matters in the age of information.


4. Personalization and Guest Engagement

Modern travellers value personalization. Implement email marketing campaigns that cater to your guests’ preferences. Send personalised offers, local event recommendations, and post-stay follow-ups. Encourage guests to share their experiences on social media.


5. Local Partnerships

Forge partnerships with local businesses and attractions. This not only enhances the overall guest experience but also opens avenues for cross-promotion. Collaborate on packages that combine accommodation with local experiences.


5.1. Event Hosting

Host local events or workshops within your accommodation’s premises. This not only attracts potential guests but also positions your property as a community hub.


6. Online Reviews and Reputation Management

Positive online reviews are invaluable. Encourage satisfied guests to leave reviews on platforms like TripAdvisor, Google Reviews, and OTAs. Respond promptly to both positive and negative reviews, showcasing your commitment to guest satisfaction.


7. Mobile Optimization

Ensure your website is mobile-responsive. A significant portion of travel research and bookings occurs on mobile devices. A seamless mobile experience enhances user satisfaction and conversions.


8. Local SEO and Google My Business

Optimize your Google My Business listing with accurate information, high-quality images, and guest reviews. Local SEO strategies, such as geotagged content and location-specific keywords, can improve your property’s visibility in local search results.


9. Special Offers and Packages

Attract potential guests with enticing offers and packages. Consider seasonal promotions, early-bird discounts, or extended stay packages. Highlight the value they’ll receive by choosing your accommodation.


10. Data Analysis and Continuous Improvement

Regularly analyse your marketing efforts’ performance. Utilise tools like Google Analytics to track website traffic, conversion rates, and user behaviour. Use these insights to refine your strategies and adapt to changing market trends.


Serviced Accommodation Investment refers to the practice of investing in properties, such as apartments or houses, that are furnished and equipped to provide short-term accommodation for travellers, tourists, or business professionals. These properties are managed and maintained by a management company, which takes care of services like cleaning, maintenance, and guest interactions. Serviced accommodation is often seen as an alternative to hotels, offering more space, privacy, and a “home away from home” experience.


Benefits of Investing in Serviced Accommodation:


Rental Income Potential: Serviced accommodation properties can generate higher rental income compared to traditional long-term rentals. Short-term stays and higher nightly rates can lead to increased cash flow.


Flexibility: Investors can choose when to rent out the property and when to use it for personal purposes. This flexibility can be advantageous for those who want a balance between investment and personal use.


Higher Returns: The potential for higher rental income and shorter vacancy periods can lead to better returns on investment, especially in popular tourist or business travel destinations.


Diversification: Investing in serviced accommodation can diversify your investment portfolio beyond traditional real estate options, such as residential or commercial properties.


Short-Term Leases: Short-term leases mean that if the property market is experiencing fluctuations, you can adjust your rental rates and occupancy strategies more frequently.


Tax Benefits: Depending on your location and local tax regulations, there might be tax advantages associated with investing in serviced accommodation. It’s advisable to consult a tax professional for guidance.


Appreciation: Well-located properties in desirable areas can experience property value appreciation over time, increasing the potential for capital gains when you decide to sell.


Property Management: Many serviced accommodation investments come with property management services, which can save you time and effort. The management company handles guest communication, cleaning, maintenance, and other operational aspects.


Market Demand: With the rise of online booking platforms, there is a growing demand for unique and comfortable accommodations that provide a more local experience. Serviced accommodation can tap into this demand.


Personal Use: Investors can enjoy staying in their own property when it’s not rented out, offering a convenient and comfortable option for vacations or business trips.


However, it’s important to note that investing in serviced accommodation also comes with its challenges and risks, including the potential for fluctuating occupancy rates, competition, regulatory considerations, and the need for effective property management. Before making any investment decisions, it’s recommended to conduct thorough research, consult with experts in the field, and assess your own financial goals and risk tolerance.




In the ever-evolving landscape of the hospitality industry, a well-executed marketing strategy can make all the difference in attracting guests to your serviced accommodation. By optimising your online presence, crafting compelling content, engaging with travellers on social media, and offering personalised experiences, you can position your property as a top choice for modern travellers. Remember,, these strategies are not standalone; they work in harmony to create a holistic approach to marketing that ensures your serviced accommodation thrives in the digital age. So, embrace these strategies and watch your occupancy rates soar.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

Our Typical Investors are

✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
✓ Looking to build high cash-flowing Rent To Serviced Accommodation portfolio (either passively or self-managed)
✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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