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Investing in Serviced Accommodation vs. Traditional Rentals

Posted by Jehan Anis on June 7, 2023

Investing in SA VS Traditional Rentals Blog R2SA may2023 1



Investing in real estate is a tried and tested method for generating long-term wealth. When it comes to property investment, two popular options are serviced accommodation and traditional rentals. Both avenues offer unique advantages and considerations for investors. In this article, we will conduct a financial analysis comparing the potential returns on investment (ROI) for serviced accommodation and traditional rental properties. By examining factors such as occupancy rates, rental yields, and management costs, we aim to provide valuable insights into these investment strategies. Let’s explore the financial prospects of serviced accommodation and highlight its positive aspects for investors. 


Serviced Accommodation: Maximizing Occupancy and Rental YieldsServiced Accommodation: Maximizing Occupancy and Rental Yields


Serviced accommodation, often referred to as short-term rentals or vacation rentals, has gained significant popularity in recent years. With the rise of platforms like Airbnb and VRBO, investors have found new opportunities to capitalize on the growing demand for flexible and unique accommodation options. The key advantage of serviced accommodation lies in its ability to command higher rental yields due to its short-term nature. By targeting tourists, business travelers, and other short-stay visitors, investors can achieve higher occupancy rates and charge premium rates, resulting in attractive returns on investment.




Traditional Rentals: Stability and Long-Term Income


Traditional rentals, such as long-term residential leases, offer stability and consistent income streams for property investors. These properties cater to individuals and families seeking a place to call home for an extended period. While the rental yields for traditional rentals may not match the short-term returns of serviced accommodation, they provide a more predictable and reliable income source. Additionally, traditional rentals often involve lower management costs and require less frequent turnover, reducing the time and effort required for property maintenance.


Occupancy Rates: A Key Factor in ROI


When analyzing the financial potential of serviced accommodation and traditional rentals, occupancy rates play a crucial role. Serviced accommodation typically experiences higher occupancy rates, especially in popular tourist destinations or cities with a high volume of business travelers. Short-stay guests tend to fill vacancies more quickly, resulting in fewer periods of unoccupied units. On the other hand, traditional rentals may face occasional vacancies during tenant turnover or periods of lower demand. However, careful market analysis and property location selection can help mitigate these risks and maintain consistent occupancy rates.


Rental Yields: Comparing Short-Term vs. Long-Term Returns

Rental Yields: Comparing Short-Term vs. Long-Term Returns

Comparing Short-Term vs. Long-term returns: Rental yields are a fundamental measure of investment performance. Serviced accommodation often outperforms traditional rentals in terms of rental yields. The ability to charge premium rates for short stays can significantly boost the overall returns on investment. While traditional rentals may have lower rental yields, they offer the advantage of long-term, stable income streams. Investors should consider their risk tolerance, financial goals, and the local market dynamics when deciding between the higher rental yields of serviced accommodation or the steady income of traditional rentals.


Management Costs: Balancing Effort and Profitability


One crucial aspect to consider when investing in serviced accommodation or traditional rentals is the management costs involved. Serviced accommodation often requires more active management due to frequent turnover, guest communication, and property maintenance. While this may require additional effort or outsourcing to property management services, the potential returns can outweigh the associated costs. Traditional rentals, on the other hand, typically involve less intensive management, resulting in lower ongoing expenses. Investors should assess their capacity to manage or outsource property-related tasks to ensure optimal financial outcomes.




Investing in real estate provides a wealth-building opportunity, and both serviced accommodation and traditional rentals have their merits. Serviced accommodation offers the potential for higher rental yields and increased flexibility, catering to the growing demand for short-term rentals. Traditional rentals provide stability and long-term income streams, appealing to investors seeking a more passive investment approach. By carefully considering factors such as occupancy rates, rental yields, and management costs, investors can make informed decisions to maximize their returns on investment. Whichever option investors choose, the key lies in thorough market analysis, proper property management, and a positive outlook on the lucrative potential of serviced accommodation investment.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

Our Typical Investors are

✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
✓ Looking to build high cash-flowing Rent To Serviced Accommodation portfolio (either passively or self-managed)
✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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