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Key Factors to Consider Before Investing in Serviced Accommodation

Posted by Jehan Anis on August 18, 2023

Investing in serviced accommodation has gained significant traction in the real estate market, driven by the evolving preferences of travelers and the growing demand for unique and flexible lodging options. Serviced accommodation, which includes short-term rentals, vacation rentals, and extended stay apartments, presents an attractive investment opportunity for those looking to capitalize on the hospitality industry. However, like any investment, it requires thorough research and consideration of various factors. Here, we delve into the key factors to contemplate before venturing into the world of serviced accommodation investment.


Market Research and Demand Analysis:


In-depth market research is the foundation of a successful serviced accommodation investment. Begin by thoroughly understanding the market dynamics and demand factors that influence your chosen location. Study tourism trends to identify peak seasons, off-peak periods, and the overall ebb and flow of visitor traffic. Analyze the mix of tourists, business travelers, and other potential guests to gauge the diversity of demand.


Consider the influence of local events and attractions on occupancy rates. Major conferences, festivals, and exhibitions can significantly impact demand for accommodations. Seasonal variations, such as holidays and climate-related shifts, can also affect the number of travelers. High-demand periods can lead to optimal occupancy rates and increased rental income.


Location, Location, Location:


The age-old real estate adage remains relevant, especially for serviced accommodation investments. A well-chosen location can make or break your investment’s success. Opt for a location that offers accessibility to popular attractions, central business districts, and transportation hubs like airports and train stations. Proximity to restaurants, cafes, shopping centers, and entertainment options adds value to your property, enhancing its appeal to potential guests.


If your property is located in a vibrant neighborhood that offers a blend of both leisure and business opportunities, it becomes more attractive to a diverse range of travelers. A central location saves guests time and effort, making your property a convenient choice.


Property Type and Size:


The type and size of your serviced accommodation should align with the preferences of your target market. Apartments, condominiums, townhouses, and standalone homes each have their own appeal to different types of travelers. Research your chosen market to determine which property type is in higher demand.


Size also matters. Consider the number of bedrooms and bathrooms in relation to the anticipated guest groups. Smaller properties might be ideal for couples or solo travelers, while larger accommodations cater to families and groups. Remember that larger properties can potentially yield higher revenue due to accommodating more guests, but they also come with proportionally higher operational costs.


Amenities and Services:


One of the primary draws of serviced accommodation is the array of amenities and services provided. Tailor these offerings to cater to the needs and desires of your target audience. A fully equipped kitchen is a must for guests who prefer self-catering, while Wi-Fi is almost universally expected.


Additional amenities like laundry facilities, parking spaces, access to fitness centers or swimming pools, and pet-friendly policies can significantly enhance the appeal of your property. The level of comfort and convenience you provide will influence the rental rates you can command.


Regulations and Legal Considerations:


Navigating regulations and legal considerations is crucial to avoiding potential pitfalls. Different regions have distinct rules governing short-term rentals. It’s essential to understand local laws, permit requirements, safety standards, and tax implications. Ensure you have the necessary permits or licenses to operate legally as a short-term rental.


Compliance with regulations not only safeguards your investment but also fosters a positive relationship with local authorities and the community.


Competition Analysis:


Understanding the competitive landscape is an integral aspect of developing a successful serviced accommodation investment strategy. Research existing properties in your chosen location to analyze their occupancy rates, pricing strategies, and guest reviews. Identify gaps in the market that your property can fill, and learn from successful competitors’ practices.


By gauging your competition, you can strategically position your property by offering unique features, competitive pricing, and exceptional guest experiences.


Target Audience:


Defining your target audience is fundamental to tailoring your property to their preferences. Identify the type of travelers you aim to attract: business professionals, families, couples, or perhaps a niche market such as adventure travelers or wellness enthusiasts.


The preferences of your target audience will inform decisions regarding property design, amenities, and marketing strategies. For example, a property catering to families might prioritize larger spaces, child-friendly amenities, and safety features.


Property Management:


Decide whether you will manage the property yourself or enlist a property management company. Property management involves tasks like guest communication, cleaning, maintenance, and marketing. While self-management provides more control, it can be time-consuming, especially for those new to the industry.


A property management company can handle day-to-day operations, ensuring smooth guest experiences and freeing up your time. Their expertise in guest satisfaction, maintenance, and marketing can lead to higher occupancy rates and better reviews.


Financial Considerations:


Conduct a comprehensive financial analysis before making an investment. Calculate potential return on investment (ROI) by factoring in property acquisition costs, furnishings, ongoing maintenance, utilities, property management fees, and taxes. Estimate potential rental income based on current market rates and projected occupancy rates.


A positive cash flow and a healthy ROI are essential indicators of a worthwhile investment. Financial planning is crucial for avoiding unexpected expenses and ensuring the long-term profitability of your serviced accommodation.


Marketing and Branding:


Effective marketing is essential for attracting guests to your serviced accommodation. Establish a strong online presence through platforms like Airbnb,, and other vacation rental websites. High-quality photographs, accurate property descriptions, and positive guest reviews play a pivotal role in influencing potential guests’ decisions.


Invest in professional photography to showcase your property’s features, and craft compelling descriptions that highlight the unique aspects of your accommodation. Positive guest reviews can build trust and credibility, encouraging more bookings.


Benefits of Investing in Rent-to-Serviced Accommodation in the UK


Investing in the real estate market offers a range of opportunities, and one increasingly popular avenue is rent-to-serviced accommodation. This strategy involves leasing a property and then renting it out to guests as a serviced apartment or short-term rental. The UK’s thriving hospitality and tourism industry, coupled with the evolving preferences of travellers, make rent-to-serviced accommodation an attractive investment option. Here are some of the key benefits of pursuing this investment strategy in the UK:


1. High Rental Yields:


Rent-to-serviced accommodation often yields higher returns compared to traditional long-term rentals. Short-term rental rates can be substantially higher per night than monthly rent payments, allowing investors to generate greater cash flow. The UK’s diverse tourist attractions and business hubs result in consistent demand for short-term accommodation, contributing to these potentially lucrative returns.


2. Flexibility and Control:


One of the advantages of serviced accommodation is the flexibility it offers investors. Unlike traditional residential rentals, you have more control over the property’s availability. This flexibility allows you to use the property for personal use during periods of low demand while still benefiting from rental income during peak seasons.


3. Diverse Tenant Base:


The UK attracts a wide range of travelers, including tourists, business professionals, students, and individuals seeking medical treatments. This diversity translates into a broad tenant base for serviced accommodation. By catering to different types of guests, you can tap into various market segments and ensure consistent occupancy rates.


4. Premium Rental Rates:


Short-term rental properties often command premium rates due to their fully furnished and well-equipped nature. Guests are willing to pay a premium for the convenience, amenities, and personalized experience that serviced apartments offer. This can lead to higher rental income compared to standard long-term rentals.


5. Adaptability to Market Trends:


The short-term rental market is adaptable to changing market trends. You can adjust pricing and availability based on factors such as seasonal demand, local events, and economic conditions. This flexibility allows you to capitalize on opportunities and respond to shifts in the market quickly.


6. Hands-On Management or Property Management:


Investors have the option to manage the property themselves or hire a professional property management company. Self-management provides greater control over operations, while property management companies handle tasks such as guest communication, check-in/check-out, cleaning, and maintenance. This allows investors to choose a level of involvement that suits their preferences and lifestyle.




Investing in serviced accommodation is an exciting opportunity that requires meticulous planning and research. By thoroughly analyzing market demand, selecting the right location, considering property type and size, providing appealing amenities, understanding regulations, assessing competition, targeting specific audiences, making informed property management choices, conducting detailed financial considerations, and executing effective marketing strategies, you can position yourself for success in the dynamic world of serviced accommodation investment. With careful attention to these factors, you can create a profitable and enjoyable investment experience that caters to the needs of travelers and maximizes your returns.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

Our Typical Investors are

✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
✓ Looking to build high cash-flowing Rent To Serviced Accommodation portfolio (either passively or self-managed)
✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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