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Exploring the Pros and Cons of Short-Term Lets as an Investment

Posted by Jehan Anis on June 22, 2023

Exploring the Pros and Cons of Short Term Lets as an Investment 1



Short-term rentals have gained significant popularity in the UK real estate market, driven by changing work patterns, lifestyle preferences, and increased travel demand. This article delves into the question of whether short-term lets are a wise investment choice. It examines the advantages and disadvantages of short-term rentals compared to long-term leases, shedding light on crucial considerations before investing in this sector.


Understanding Short-Term Lets:


Short-term lets refer to properties rented on a daily, weekly, or monthly basis. They encompass various types, including vacation rental homes, spare room rentals, and monthly lease rentals. Typically found in tourist destinations with high demand, short-term lets contrast with long-term rentals, which entail minimum six-month to year-long tenancies.


Factors Driving the Growth of Short-Term Rentals:


Short-term rentals are on the rise in the UK due to several key factors:


a. Reduced Pandemic Restrictions:

With the easing of COVID-19-related limitations, global travel demand has surged. Private residences in less crowded areas that offer a home-away-from-home experience have become especially appealing to travelers.


b. Shifting Workplace Trends:

As more people opt for remote work or have flexible work arrangements, individuals are extending their stays in different locations. The desire to blend work and travel has increased the need for short-term housing options in countryside settings, towns, and even abroad.


c. Market Disruptions:

Popular platforms like Airbnb have transformed the travel and real estate industries, enabling property owners and landlords to capture a significant share of the visitor accommodation market previously dominated by hotels and resorts.


Target Audience for Short-Term Rentals:


Various groups opt for short-term rentals based on their unique requirements:


a. Individuals Seeking Flexibility:

Some people prefer short-term rentals to avoid long-term commitments to a particular region or property. They may require temporary accommodation due to work obligations or transitional phases between moves.


b. Tourists and Extended Stay Visitors:

Tourists staying in a region for more than a week often choose short-term rentals over hotels to save costs while enjoying more spacious and convenient serviced accommodations.



Advantages of Short-Term Rentals:

Short-term rentals offer several benefits compared to long-term leases, including:


a. Flexibility:

Homeowners can generate income throughout the year by making their properties or spare rooms available on a short-term basis. Hosts have complete control over their rental schedule.


b. Increased Income Potential:

Well-marketed properties in desirable locations can generate higher profits compared to long-term rentals. Vacation rentals, in particular, tend to yield more cash flow than traditional annual leases, with hosts earning up to 30% more revenue.


c. Easier Maintenance:

Shorter stays in short-term rentals facilitate regular cleaning and maintenance. Hosts can identify and address maintenance issues promptly, given their frequent presence. Many vacation homes charge a cleaning fee to cover these expenses.


d. Pricing Control:

Short-term rental hosts have the freedom to adjust prices based on market demand and competition. During peak seasons, owners can raise prices, while attractive rates can be offered for guests looking to stay for a month or longer.


e. Tax Relief Opportunities:

Owners who register their short-term rental property as a business and make it available for at least 140 days per year can be exempt from paying council tax, as it does not apply to business properties.


Disadvantages of Short-Term Rentals:

Before investing in short-term rentals, it is essential to consider the following factors:


a. Void Periods:

Short-term rentals come with higher flexibility but also increased unpredictability. There may be periods with no demand, resulting in the property generating no income. On average, short-term rentals are occupied about 70% of the time, still yielding higher income compared to long-term lets.


b. Guest Management Challenges:

As a host, you may have limited knowledge about your tenants or lack the ability to conduct thorough background checks. This increases the risk of encountering problem tenants. It is crucial to ensure guest satisfaction and address any issues promptly. Alternatively, engaging a specialized serviced accommodation management company can provide a hands-off approach. 


Tips for Successful Short-Term Rentals:

To make the most of your investment in short-term rentals, consider the following tips:


a. Invest in a Prime Location:

Not all areas are equally profitable for short-term rental properties. Thorough research is necessary to ensure your property is situated in a desirable location that attracts potential guests.


b. Organize Efficiently:

Managing a short-term rental property involves tasks such as guest screening, cleaning, and maintenance. If the workload becomes overwhelming, hiring a property management company can alleviate the burden.


c. Screen Guests:

In the UK, it is advisable to conduct guest background checks to ensure a pleasant stay and compliance with house rules.


d. Effective Property Promotion:

During the off-season, proactive and creative marketing efforts are crucial to secure bookings. Targeting remote workers seeking long-term stays during slow seasons and tourists during peak periods can help maintain consistent occupancy rates.


Short-term rentals can be lucrative investments, especially when compared to long-term residential units, as they often generate around 30% more revenue. However, investors must carefully consider factors like void periods and evolving regulations. Whether you’re contemplating a vacation rental or a short-term rental in urban or rural settings, seeking guidance from real estate specialists can provide valuable insights into the market and essential considerations before investing in short-term rental properties.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

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