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Designing Your Serviced Accommodation for Optimal Guest Experience

Posted by Jehan Anis on August 4, 2023

Designing Your Serviced Accommodation for Optimal Guest Experience


When it comes to serviced accommodation, providing an exceptional guest experience is crucial for the success of your business. In today’s competitive hospitality industry, it’s not enough to offer a comfortable place to stay; you must create an environment that exceeds guests’ expectations and leaves a lasting impression. In this blog, we will explore the key elements of designing your serviced accommodation to optimize the guest experience.


Understanding Your Target Audience


Before delving into the design process, it’s essential to understand your target audience. Different demographics and types of guests will have distinct preferences and needs. For instance, business travelers may value a well-equipped workspace and high-speed internet, while families might prioritize kid-friendly amenities and safety features. Conduct thorough market research and identify your ideal guests to tailor your serviced accommodation accordingly.



Emphasizing Comfort and Quality

 Comfort should be the cornerstone of your design philosophy. A comfortable bed with high-quality linens, plush pillows, and a supportive mattress is non-negotiable. Invest in quality furniture and ensure that every aspect of the interior design contributes to a cozy and inviting atmosphere. Soft lighting, tasteful decor, and carefully chosen color schemes can significantly impact guests’ mood and overall experience.


Functional Layout and Space Optimization


An efficient and functional layout is essential for serviced accommodation. Optimize the available space to maximize comfort and convenience. Guests should be able to move around easily without feeling cramped. Consider the flow of the space and place furniture strategically to create a sense of openness.


If your accommodation includes a kitchenette, ensure that it is well-equipped with modern appliances and ample storage. A functional kitchen allows guests to prepare their meals comfortably, which can be a significant selling point for longer stays.


 Cleanliness and Hygiene


Maintaining impeccable cleanliness and hygiene is paramount. Guests expect spotless and well-maintained accommodation, and any lapses in this area can severely impact their experience. Regularly clean and sanitize all areas, including the bathrooms, kitchen, and common spaces. Hire professional cleaning services if needed, and conduct thorough inspections before each guest’s arrival.



 Technology Integration


In today’s digital age, integrating technology into your serviced accommodation can enhance the guest experience significantly. Consider offering high-speed Wi-Fi, smart home features, and convenient charging stations for electronic devices. Embrace keyless entry systems to streamline the check-in process and provide guests with more flexibility.


Additionally, consider equipping your serviced accommodation with smart TVs that allow guests to access streaming services and entertainment options. Providing the latest technology not only enhances convenience but also signals that you are committed to offering a modern and up-to-date experience.


Thoughtful Amenities


Thoughtful amenities can elevate the guest experience and set your serviced accommodation apart from the competition. Consider providing essentials like toiletries, towels, and robes. Additionally, think about the little extras that can surprise and delight your guests, such as welcome baskets, complimentary snacks, and a selection of books and magazines.


If your accommodation has communal areas, think about amenities that encourage social interaction and relaxation. A well-stocked game room, a cozy lounge with a fireplace, or an outdoor seating area can make guests feel more at home.


Safety and Security


Ensuring the safety and security of your guests should be a top priority. Install robust security systems, including CCTV cameras and secure access control. Conduct regular maintenance checks to identify and address any safety hazards promptly. Provide clear emergency procedures and contact information for guests to follow in case of any issues.


For families with children, consider adding childproofing features and safety gates in relevant areas to give parents peace of mind during their stay.


Personalization and Customization


Personalization can leave a lasting impact on guests and make them feel valued. Consider ways to customize the experience for individual guests, such as offering room preferences, remembering special occasions, or providing tailored recommendations for nearby attractions and activities.


Gather feedback from guests and take note of their preferences and suggestions. Use this information to continuously improve and tailor your services to meet their needs.


Sustainability and Eco-Friendliness


Incorporating sustainable practices into your serviced accommodation not only benefits the environment but also appeals to a growing segment of eco-conscious travelers. Implement energy-efficient appliances and lighting, use eco-friendly cleaning products, and encourage responsible water usage. Provide recycling bins and promote eco-friendly initiatives to encourage guests to participate in your sustainability efforts.


Excellent Customer Service


While design plays a crucial role in the guest experience, excellent customer service is the backbone of any successful serviced accommodation. Train your staff to be attentive, friendly, and responsive to guests’ needs. Empower them to handle any issues that may arise promptly and professionally.


Encourage a culture of hospitality and a genuine desire to exceed guests’ expectations. Positive interactions with staff can significantly impact a guest’s overall perception of their stay, even if there are minor shortcomings in other areas.


Seeking Feedback and Continuous Improvement


Even with the best design and intentions, there is always room for improvement. Actively seek feedback from guests through surveys, reviews, and direct communication. Analyze the feedback to identify areas for improvement and implement necessary changes.


Stay informed about the latest trends in the hospitality industry and regularly update your accommodations to meet evolving guest expectations. A commitment to continuous improvement will keep your serviced accommodation relevant and appealing to guests in the long run.



How to Create an Aesthetic Appeal for your Serviced Accommodation? 


Creating an aesthetic appeal for your serviced accommodation is crucial in attracting guests and leaving a lasting impression. A visually appealing space enhances the overall guest experience and makes your accommodation stand out from the competition. Here are some tips to help you achieve an aesthetic appeal for your serviced accommodation:


Define a Theme or Style: Start by defining a theme or interior design style that reflects the ambiance you want to create. Whether it’s modern, rustic, minimalist, or eclectic, having a cohesive theme will guide your design decisions.


Choose a Color Scheme: Select a harmonious color scheme that complements your chosen theme. Consider using neutral tones as a base and adding pops of color through accessories and decor elements.


Focus on Lighting: Lighting plays a crucial role in setting the mood and ambiance. Use a combination of ambient, task, and accent lighting to create a warm and inviting atmosphere. Consider installing dimmer switches to adjust the lighting intensity according to the time of day and guest preferences.


Invest in Quality Furniture: Choose high-quality furniture that aligns with your design theme. Comfort should not be compromised, so ensure that the furniture is both aesthetically pleasing and functional.


Accessorize Thoughtfully: Use accessories such as cushions, throws, rugs, and curtains to add texture and visual interest to the space. Be mindful not to clutter the space, and keep it balanced with the overall design.


Incorporate Art and Wall Decor: Hang artwork and wall decor that complements the theme and color scheme. Art can be a focal point and add personality to the accommodation.


Bring Nature Indoors: Incorporate natural elements like plants and flowers to bring life and freshness to the space. Greenery can also have a calming effect on guests.


Pay Attention to Details: It’s the little details that make a significant impact. Ensure that all elements, such as doorknobs, handles, and switches, are well-designed and cohesive with the overall theme.


Use Mirrors Strategically: Mirrors can create an illusion of space and reflect light, making the accommodation feel more open and brighter.


Add Statement Pieces: Consider adding one or two statement pieces that capture attention and become a focal point in the room. It could be a unique piece of furniture, an eye-catching light fixture, or a captivating art installation.


Keep it Clean and Clutter-Free: Aesthetics go hand in hand with cleanliness and organization. Keep the accommodation tidy and free from unnecessary clutter to maintain the visual appeal.


Consider Local Touches: If your serviced accommodation is in a specific location with a unique culture or heritage, consider incorporating local touches in the design. This can create a sense of place and make the experience more memorable for guests.


Test the Design: Before implementing the final design, consider creating a mock-up or using design software to visualize how the space will look. This allows you to make adjustments and ensure everything works together cohesively.


Stay Updated with Trends: Keep an eye on current design trends in the hospitality industry. While you don’t need to follow every trend, incorporating some modern elements can keep your accommodation fresh and appealing to guests.


Seek Feedback: After implementing the design, seek feedback from guests about their impression of the aesthetics. Use this feedback to make improvements and continuously enhance the visual appeal of your accommodation.


By following these tips and putting effort into creating an aesthetic appeal, you can design a serviced accommodation that leaves a positive and lasting impression on your guests, making them more likely to return and recommend your property to others.



Designing your serviced accommodation for optimal guest experience requires careful consideration of various elements. By understanding your target audience, prioritizing comfort and quality, integrating technology, and providing thoughtful amenities, you can create an environment that leaves a lasting impression on your guests. Additionally, focusing on safety, personalization, sustainability, and excellent customer service will set your serviced accommodation apart in the competitive hospitality landscape. Remember, the key to success lies in genuinely caring for your guests’ well-being and striving to exceed their expectations at every turn.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

Our Typical Investors are

✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
✓ Looking to build high cash-flowing Rent To Serviced Accommodation portfolio (either passively or self-managed)
✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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