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Building Trust and Credibility for Your Serviced Accommodation Brand

Posted by Jehan Anis on September 26, 2023



In the fiercely competitive world of serviced accommodation, establishing trust and credibility is not just a goal but a necessity for long-term success. Whether you’re managing a boutique vacation rental or a chain of serviced apartments, winning the confidence of your guests is the bedrock of a thriving business. In this comprehensive guide, we’ll explore in-depth strategies and tactics to build trust and credibility for your serviced accommodation brand.


What is Serviced Accommodation and Why is it Worth Investing In?


Before diving into building trust and credibility, let’s first understand what serviced accommodation is and why it’s a promising investment.


What is Serviced Accommodation?


Serviced accommodation, often referred to as short-term rentals or vacation rentals, includes a wide range of furnished properties available for temporary stays. These properties can encompass apartments, condos, houses, or even boutique hotels. What sets serviced accommodation apart from traditional hotels is the emphasis on providing guests with a home-away-from-home experience. They come equipped with fully stocked kitchens, living spaces, and amenities, offering a level of comfort and convenience that appeals to a diverse range of travelers, from tourists to business professionals.


Why is Serviced Accommodation Worth Investing In?


Strong Demand:

The travel landscape is changing, with more travelers seeking the comforts of home in their accommodations. Serviced accommodation caters to this demand by offering spacious, fully equipped units that provide a more authentic and comfortable experience compared to standard hotel rooms.



Serviced accommodation can be a versatile investment. You can choose to rent out your property on a short-term basis, which can yield higher nightly rates, or on a long-term basis, providing consistent, stable income.


Higher Returns: 

On average, serviced accommodation often generates higher returns compared to traditional rentals. The ability to charge premium rates, especially during peak seasons, can significantly boost your income.


Diverse Target Audience: 

Serviced accommodation appeals to a broad range of travelers, from vacationing families to business travelers and digital nomads. This diversity in clientele can help maintain a steady occupancy rate throughout the year.


Control and Management: 

As an investor, you have greater control over your serviced accommodation property compared to a traditional hotel franchise. You can personally manage your property or hire a management company to oversee operations.


Rising Popularity: 

The concept of serviced accommodation is gaining popularity worldwide. The growth of online booking platforms has made it easier for property owners to market their units and reach a global audience.


Now that we understand the value of investing in serviced accommodation, let’s delve into the strategies for building trust and credibility, which are essential for attracting and retaining guests in this competitive sector.


Craft Unforgettable Guest Experiences


Delivering exceptional guest experiences is the heart and soul of trust-building in the accommodation industry. Here’s how you can achieve it:


Responsive Communication: 

From initial inquiries to post-stay follow-ups, ensure prompt and helpful communication.


Impeccable Cleanliness: 

Consistently maintain high standards of cleanliness and hygiene.


Quality Amenities: 

Provide top-notch amenities that enhance guest comfort and satisfaction.



Tailor the guest experience to individual preferences whenever possible.


Professional Photography and Listings


The journey towards building trust often begins online. To make a powerful first impression:


Invest in Professional Photography: High-quality images can significantly impact a guest’s decision to book.


Detailed Descriptions: Craft accurate, compelling property descriptions to set realistic expectations.


Transparent Pricing and Policies


Clarity in pricing and policies is fundamental to building trust. Avoid unpleasant surprises by:


Clearly Stated Rates: Display your rates prominently on your website and booking platforms.


Transparent Fees: Ensure that all additional fees are clearly communicated.


Fair Cancellation Policies: Set reasonable and guest-friendly cancellation policies.


Collect and Showcase Reviews


Positive reviews are powerful tools for building credibility. Here’s how to leverage them:


Encourage Reviews: Politely request guests to leave reviews on platforms like TripAdvisor, Airbnb, or Google.


Responsive Engagement: Respond promptly and professionally to reviews, showcasing your commitment to guest satisfaction.


Prioritise Safety and Security


Guest safety and security should always be a top priority:


Robust Security Measures: Invest in modern security systems and make safety information readily available.


Data Privacy: Ensure guest data is handled securely and in accordance with data protection regulations in serviced accommodation business.


Embrace Sustainability & Responsibility


Sustainable practices not only appeal to eco-conscious travelers but also showcase your brand’s responsibility:


Environmental Initiatives: Implement eco-friendly measures such as waste reduction and energy conservation.


Community Engagement: Support local communities through responsible business practices.


Exceptional Customer Service


Outstanding customer service is your secret weapon in building trust:


Responsive Support: Be readily available to address guest inquiries and concerns.


Personal Touch: Go above and beyond to accommodate special requests and create memorable experiences.


Leverage Technology: Embrace technology to streamline operations and enhance the guest experience:


Online Booking Systems: Make the booking process smooth and convenient.


Smart Features: Consider incorporating smart home features for added convenience and modernity.


Continuous Improvement


Stay ahead of the curve by continuously evolving your brand:


Feedback Analysis: Regularly analyze guest feedback to identify areas for improvement.


Adapt to Trends: Keep an eye on industry trends and adapt your services accordingly.


Top areas to invest in UK serviced accommodation


Investing in serviced accommodation in the UK can be a lucrative venture, but it’s important to choose the right location to maximise your returns. Here are some top areas to consider for investing in UK serviced accommodation:

London: The capital city remains a top choice for serviced accommodation investment due to its year-round demand from tourists, business travelers, and international visitors. Focus on popular neighbourhoods like Kensington, Chelsea, and the West End for high occupancy rates.

Edinburgh: Scotland’s capital city is a major tourist destination, attracting visitors throughout the year. Areas around the Royal Mile, Old Town, and New Town are prime locations for serviced accommodation.

Manchester: Known for its thriving business scene and cultural attractions, Manchester offers strong potential for serviced accommodation. Areas such as the city center, MediaCityUK, and Salford Quays are excellent choices.


Birmingham: As one of the UK’s largest cities, Birmingham offers a diverse range of opportunities for serviced accommodation. Focus on areas like the city center, Brindleyplace, and the Jewellery Quarter.

Liverpool: With its rich history, vibrant arts scene, and growing business sector, Liverpool is an emerging market for serviced accommodation. Consider locations near the Albert Dock, Liverpool ONE, and the city center.

Bristol: Bristol’s reputation as a cultural hub and its strong economy make it an attractive investment location. Areas like Clifton, the Harbourside, and the city center are popular choices.

Glasgow: Scotland’s largest city has a diverse economy and attracts business and leisure travelers. Look into areas such as the city center, Merchant City, and the West End for investment opportunities.

Oxford: Home to a prestigious university and a constant stream of tourists, Oxford offers a niche market for serviced accommodation. Focus on central areas like the city center and Jericho.

Cambridge: Similar to Oxford, Cambridge’s academic prestige and tourist appeal make it a promising location for serviced accommodation. Look for properties in and around the city center.

Brighton: As a popular seaside destination with a lively arts scene, Brighton is a year-round attraction. Invest in areas like the seafront, Brighton Marina, and the city center.

Cardiff: The capital of Wales has a growing economy and attracts business travelers and tourists. Consider locations near Cardiff Bay, the city center, and the Millennium Stadium.

Bath: Known for its stunning architecture and historical significance, Bath is a tourist hotspot. Areas around the city center, the Roman Baths, and Pulteney Bridge offer great investment potential.

When considering these areas for serviced accommodation investment, it’s essential to conduct thorough market research, assess local demand, and understand the regulatory requirements for short-term rentals in each location. Additionally, keep an eye on emerging trends and changing travel patterns to stay ahead in this dynamic industry.




Building trust and credibility for your serviced accommodation brand is an ongoing journey that requires dedication, meticulous attention to detail, and a genuine commitment to guest satisfaction. By consistently delivering exceptional experiences, maintaining transparency, prioritizing guest safety, and embracing sustainability, you can establish a formidable reputation that attracts loyal guests and sets you apart in the competitive world of serviced accommodation. Trust and credibility are not just goals; they are the keys to long-term success in this dynamic industry.

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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

Our Typical Investors are

✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
✓ Looking to build high cash-flowing Rent To Serviced Accommodation portfolio (either passively or self-managed)
✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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