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Elevating Your Space: The Art of Staging for Rent-to-Serviced Accommodation

Posted by Jehan Anis on January 22, 2024

In the dynamic realm of short-term rentals and serviced accommodations, the art of staging becomes a crucial element in attracting guests and ensuring a memorable and comfortable stay. Whether you’re a property owner looking to maximize the appeal of your space or an investor entering the lucrative world of rent-to-serviced accommodation, the interior design of your property plays a pivotal role in creating an inviting and marketable atmosphere.


The Importance of Staging for Rent-to-Serviced Accommodation:


Staging is not just about filling a space with furniture; it’s a strategic approach to showcasing the potential of your property. A well-staged rental can captivate potential guests, conveying a sense of luxury, comfort, and functionality. It’s the visual storytelling of a space, setting the stage for a positive and enjoyable experience for your temporary residents.


Renting vs. Buying Furniture for Serviced Accommodation:


One of the key considerations when staging a rent-to-serviced accommodation is whether to buy furniture outright or opt for the more flexible approach of renting. Renting furniture has gained popularity in the industry due to its cost-effectiveness, ease of customization, and the ability to adapt to changing trends and guest preferences. This option allows property owners to curate a stylish and functional space without the upfront investment and commitment of purchasing furniture.


Designing for Comfort and Aesthetics:


The interior design of your serviced accommodation should strike a delicate balance between comfort and aesthetics. Opt for furniture and decor that not only looks appealing but also ensures a comfortable and functional living experience for your guests. Consider the usage patterns of your target demographic – are they business travelers seeking a quiet workspace, or vacationers looking for a cozy retreat? Tailor the interior design to cater to their specific needs and preferences.


Versatility is Key:


Given the transient nature of serviced accommodations, versatility is a key aspect of interior design. Choose furniture that serves multiple purposes – a sofa bed for additional sleeping space, a dining table that can double as a workspace, and storage solutions to keep the space clutter-free. This adaptability ensures that your space can cater to a variety of guests with different requirements.


Neutral Palette with Pops of Personality:


A neutral color palette forms a timeless backdrop for your rental, creating a sense of calm and sophistication. However, don’t shy away from infusing pops of personality through accent pieces, artwork, or textiles. This adds a touch of warmth and character to the space, making it more inviting and memorable for your guests.


Technology Integration:


In the era of smart living, integrating technology into your staged space enhances the guest experience. Consider providing amenities like smart TVs, high-speed Wi-Fi, and convenient charging stations. Smart home features, such as keyless entry systems or automated lighting, not only add a modern touch but also contribute to the overall convenience and efficiency of the space.


Personalized Touches:


While maintaining a clean and neutral aesthetic is essential, incorporating personalized touches can create a welcoming atmosphere. Consider items like fresh flowers, local artwork, or a curated selection of books. These small details can make guests feel more at home and contribute to a positive and memorable stay.


*Note: Staging your rent-to-serviced accommodation is an artful blend of aesthetics, functionality, and guest-centric design. Whether you choose to buy or rent furniture, the key is to create a space that not only looks appealing in listing photos but also delivers a delightful and comfortable experience for your guests. With a well-staged interior, your serviced accommodation becomes more than just a place to stay; it becomes a destination in itself, inviting guests to experience the best of comfort and style during their temporary residence.


Seamless Flow and Open Spaces:


When staging your rent-to-serviced accommodation, focus on creating a seamless flow and open spaces that encourage movement and interaction. Avoid cluttering rooms with unnecessary furniture, and ensure that pathways are clear. Open layouts not only enhance the visual appeal but also contribute to a sense of spaciousness, making the accommodation feel more welcoming and comfortable.


Quality Over Quantity:


Prioritize quality over quantity when selecting furniture and decor for your serviced accommodation. Opt for durable and well-crafted pieces that withstand the wear and tear associated with frequent turnovers. Quality furniture not only enhances the overall aesthetic but also reflects positively on the perceived value of your rental, potentially justifying higher rates and garnering positive reviews from satisfied guests.


Flexible Dining and Workspace:


Recognizing the diverse needs of your guests, incorporate a flexible dining and workspace area into your staged accommodation. A well-designed dining table can serve as both a communal gathering spot and a functional workspace for business travelers. Consider comfortable yet stylish seating options that cater to both relaxation and productivity, providing guests with versatile spaces to meet their varied requirements.


Lighting Matters:


Don’t underestimate the impact of lighting on the ambiance of your serviced accommodation. Thoughtfully chosen lighting fixtures can elevate the overall mood, create focal points, and enhance the functionality of different areas. Blend ambient, task, and accent lighting to strike a balance between functionality and aesthetics. Consider smart lighting solutions that allow guests to customize the ambiance according to their preferences.


Cozy Bedrooms with Luxurious Bedding:


Bedrooms play a pivotal role in guest satisfaction, and a cozy and inviting sleeping space is crucial. Invest in high-quality mattresses and luxurious bedding to ensure a restful night’s sleep. Neutral tones with pops of color in accent pillows or throws can add a touch of style without overwhelming the space. Consider incorporating blackout curtains to enhance privacy and facilitate quality sleep for your guests.


Maintaining a Consistent Theme:


Create a cohesive and inviting atmosphere by maintaining a consistent theme throughout the serviced accommodation. Whether it’s a contemporary, minimalist, or eclectic design, ensure that the chosen theme flows seamlessly from room to room. Consistency in design creates a sense of harmony, making the space more visually appealing and providing a unified experience for your guests.


Showcasing Amenities:


Highlight the amenities of your serviced accommodation through strategic staging. If your property boasts a well-equipped kitchen, stage it with modern appliances and essential cookware. Showcase the comfort of the living area with plush seating arrangements, and emphasize the functionality of workspaces. Ensure that each amenity is not only present but also presented in a way that invites guests to fully utilize and appreciate them.


Regular Maintenance and Updates:


Staging is not a one-time effort but an ongoing process that requires regular maintenance and updates. Keep an eye on the condition of furniture, replace items showing signs of wear, and refresh decor periodically to stay in tune with evolving design trends. A well-maintained and thoughtfully updated space not only attracts more guests but also earns positive reviews, contributing to the long-term success of your serviced accommodation.




Staging your rent-to-serviced accommodation is an investment in the overall guest experience, influencing everything from initial impressions to the satisfaction of the stay. By focusing on quality, flexibility, and maintaining a consistent theme, your staged space becomes an inviting retreat that stands out in the competitive world of short-term rentals. Remember, it’s not just about showcasing a property; it’s about creating an immersive and delightful environment that guests will eagerly return to and recommend to others.


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Established in 2019, Star Sterling is a family-run business based in the UK. As a cutting-edge investment advisory firm, we aim to deliver top-of-the-line investment services to all our valued clients. Leveraging a dynamic combination of finance and real estate expertise, we specialize in B2SA, R2SA, and BTL property investments.
Our professionals work tirelessly to identify the best investment solutions for estate agents, landlords, and investors and cultivate long-term partnerships for future success. We partner with businesses to find suitable properties to provide premium accommodation on a short-term basis to business travelers and contractors. By creating customized strategies for our clients, our services extend beyond the traditional confines of real estate

Our Typical Investors are

✓ People with a minimum of £7,500 to invest into Rent To Serviced Accommodation and £50,000 into Below Market Value property deals
✓ Looking to build high cash-flowing Rent To Serviced Accommodation portfolio (either passively or self-managed)
✓ Looking to buy Below Market Value residential properties with 8% to 10% annual return on capital
✓ Looking to achieve financial freedom through property investment in the UK
✓ Looking for safe and secure investment opportunities with low risk
✓ Looking to build a legacy for their family’s future

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